You know, the organized retailers relay heavily on the Demographic data of a customer, and group it together to some meaningful set before planning any business boosting activities ?. Demographic analysis of your customers can be done on factors such as age, race, and sex, Education, income, marital status and more. Now with the help of LYTTY Retail CRM, any small business Retail business owners can also do the profiling and grouping of customers and start targeting them individually to increase the business
Its important to know more about your customers in terms of where they belong to, and what life stage they are in which will help Retail businesses to treat them differently. If you are planning to run a campaign to those who live around your store, grouping according to those who live nearby a store may be considered. At the same time, you must be aware that different customers need different attention when they are in specific life stage. For eg: Single adults shotp differently than Adults who have recently had a child or adults with grown-up-kids. Lytty Retail CRM will help you to record and manage these data and treat them efficiently.
Each customer expects them to be treated differently, and if as a retail business owner you can satisfy the expectations, you can make your customer delighted. But if you have 1000s of customers, its nearly impossible to understand each one better and serve them. For Eg: if you know one set of customers who like to be contacted through social media, or those who like “Football” a lot can be given personalized content in marketing campaigns. Lytty Retail CRM can record and manage these type of data and will help you in running efficient marketing campaigns.
Its easy to set different parameters, but its really tough to get the required content from the customers directly and keep them updated all through to make the data relevant. Lytty Retail CRM has client side Mobile app, which will help your counter staff to gather more data of customers while they are purchasing in store, and offer some free gift. If its an online Customer, you can send them specific Email campaign with special offer on submitting more customer data, which will be saved very securely.
Many studies shows that "65% of the Retail Business Owners don't have 360o view of Customer's Journey". Its mainly because the data is spread across different silos like billing software, service records, email box, marketing programs etc., LYTTY Retail CRM will help you to consolidate all those in to one platform that you can get 360 degree of customer from one single platform.