Retail Analytics

Smart Retail Analytics for improving your business - Upsell/ Cross sell Ideas, Predictive Analytics, Campaign effectiveness.....etc.,


Insight

Get more insights of your customers and their purchase behavior and increase the rapport

Know your customer better from a 360 degree view. A customer snapshot view is one of the most important pieces of information, which is need to understand to minute details. For Eg. Customers will have different choices, likes and dislikes. With Lytty Analtyics tool you can grab relevant information from different sources that, the marketing team can have relevant actionable insight to run effective customer relation strategy.

Customer Segmentation

Slice and Dice your customer data which can help personalized marketing campaign

Customer segmentation is one of the best way to scientifically understand which group of customers can be targeted for the business campaigns. Lytty Customer segmentation tools will help you to easily create different customers segments with a very easy to setup process.

For Eg: if you want to run a campaign for a new product launch for a new “Dish washer”. The best possible effective target audience will be all those customers who have already purchased product “ABC Washing soap” from you. Create such audience group and run campaigns effectively.

Predictive Analytics

Lytty Artificial intelligence will suggest you some of the best upselling and cross selling ideas for every month

LYTTY AI bot will help you suggest some of the best tips to improve your sales. Predictive analytics are always used to know the effective way of campaigns, which will help you to improve business. It can be Cross selling / Upselling suggestions, Pricing suggestions, Product bundle suggestions etc., LYTTY AI Bot will throw some valuable insights to you form your own data.

For eg: IF your data shows a pattern that most of the customers purchased Skin massager, also bought Vitamin D skin cream in Winter season. This is a great piece of information for Retail product marketers. And run a campaign to take advantage of this insight.

Business Booster

Advanced customer segmentation to slice and dice on real time with actionable insight

Business booster feature will help you to create dynamic customer signation on the fly, which will help you to understand effectiveness on Realtime. Filter down your customers with many factors like, Purchasing behavior, Demographic details, Psychographic Details etc.,

For Eg: if you want to know how many customers are there who have purchased product “A” and those who live in your City and those who have interest in “Football” and accordingly plan a marketing campaign to make the process more productive.

Campaign Management

Run different campaigns to retain customers with personalized SMS, Whatsapp and Email campaigns.